Expanding an Organization


The majority of the groups began by figuring out the exigence for their organization. Depending on the type of organization, different courses of action had to be taken. Some needed to expand their social media presence while others just wanted to bring about more awareness to their organization. Each group’s actions were restrained by the organizations preferences as well as a lack of communication part way through the process. This tended to affect the texts’ ability to circulate in the way that they were intended to, but most groups still tried their best to work around these constraints. The organizations logos and colors were a prominent part of the materiality of the texts and gave a basis for layout in each genre they chose to work in. I did find that all the groups did a great job at reaching a specific audience while still staying true to the organization’s purpose and message. The texts were innovative, yet fit right in with each organization. Each text pushed the organizations boundaries and set a foundation for improving them for the better. More awareness is needed for every organization whether new or old, and I believe that every group was successful at accomplishing more awareness. My group as well as other groups could have accomplished a multitude of things if we had done a couple things differently. Circulation across the board could be improved. For my group in particular, we could have begun to circulate our online texts a bit sooner just to network the information out to more people. In addition, we could have followed up with the organization to see if the number of applicants increased as a result of our texts. This could have given us a better idea as to how successful our texts truly were. Lastly, I feel like communication could have been improved. My group was lucky enough to have someone who had a close relationship with the organization, but others did not and suffered as a result. This is something that of course could not be controlled, but is something to be more aware of if we were to continue helping organizations like these in the future.

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